Building awareness with engaging, educational videos.
These 8 videos delivered actionable tips for creative leaders in just 1 minute.
Project Type
Award-winning videos optimized for social and mobile
Client
Adobe Creative Cloud for teams
Year
2021
Challenge
Adobe came to Stoke for help in creating demand marketing campaigns that would raise awareness and generate leads for Adobe Creative Cloud for teams. Despite the market dominance of Adobe Creative Cloud apps, many creative leaders at small and midsize businesses weren’t aware that Adobe offers a solution tailored to their needs.
Strategy
Stoke created several campaigns, each tying back to core value messages, including:
- Reimagining Creative Collaboration
- The Art of the Pivot
- Think Big
- Creativity That Sells
Each of the four collections included two short, animated videos — optimized for social and mobile — with companion articles. Videos and articles were developed to build awareness and generate leads for Adobe Creative Cloud for teams.
While the videos are fun and playful, they’re also meant to be genuinely helpful: in just one minute, they deliver relevant, actionable tips for creative leaders who are navigating new workplace challenges.
Each of the four collections included two short, animated videos featuring custom illustrations commissioned for this campaign. All content was optimized for social and mobile, with companion articles driving to more in-depth learning. Videos and articles were developed to build awareness and generate leads for Adobe Creative Cloud for teams.
Impact
Videos and articles drove traffic to Adobe.com, where visitors could then engage with more substantial content assets — including eBooks, research reports, on-demand webinars, and solution briefs — that take them deeper into the marketing funnel.
Previous
Next
The videos received a 2022 Platinum Hermes Creative Award in the Marketing/Promotion Campaign category.
See all videos here:
THEME: REIMAGINING CREATIVE COLLABORATION
Reimagining creative collaboration: 5 tips for remote creative reviews.A growing company’s guide to maintaining a consistent brand identity.
THEME: THE ART OF THE PIVOT
Pivoting your creative team to multiformat experiences.Revamping your design process to thrive with a remote team.
Award-winning campaigns start here. Get in touch to learn more, and discuss the ways Stoke can engage, educate, and convert your audiences.