Our Processes
Your engine for seamless, scalable execution
In complex, fast-moving environments, flawless execution is everything. Stoke’s integrated program managers (IPMs) embed within your organization to provide hands-on leadership across programs, campaigns, and cross-functional initiatives. These experienced professionals are adept at navigating enterprise systems, aligning stakeholders, and accelerating outcomes — all while minimizing disruption and ramp-up time.
Each engagement is built around a tailored delivery model. Your IPM serves as the central point of coordination, ensuring alignment between business objectives, creative output, and campaign performance. Backed by a multidisciplinary team — spanning strategy, content, design, media, analytics, and production — we provide the structure and agility required to meet evolving demands and scale with precision.
Our approach goes beyond traditional project management. With end-to-end oversight, proactive communication, and real-time budget and timeline tracking, Stoke delivers operational rigor and strategic value. We don’t just help you meet deadlines — we help you maximize impact, reduce friction, and drive sustained performance across your marketing ecosystem.
Our IPMs are integrated into teams at
using tools like
Our IPMs are integrated into teams at
using tools like
Meet your IPMs
Sarah Ekins
VP of Operations
Jennie Evans
Senior integrated
program manager,
video manager
Kara Roden
Senior integrated
program manager
Michelle Taylor
Senior integrated
program manager
Silver Tran
senior integrated
program manager
Tirra Lohner
integrated
program manager
Shaun Frost
integrated
program manager
Erin McMillan
program manager
Betsy Ambrose
program manager
The game plan
Our integrated approach delivers full-service campaign management with the structure, visibility, and agility today’s enterprise organizations demand.
PROJECT KICKOFF
Every engagement begins with an internal alignment meeting to review the brief and define success. We then meet with your team to confirm timelines, workflows, approval cycles, and scope — ensuring full alignment from day one.
WORKBACK PLAN DEVELOPMENT
Your dedicated IPM develops a comprehensive workback schedule with clearly defined milestones and delivery dates, built for transparency and accountability.
STRATEGY DEVELOPMENT
Our media and marketing strategists define a roadmap for success — identifying objectives, audiences, risks, and success metrics — to ground execution in a data-informed, results-driven plan.
CONTENT CREATION AND PRODUCTION
With strategy in place, our cross-functional teams develop and produce content that meets brand standards, resonates with audiences, and supports campaign goals.
STRATEGY EXECUTION
Our activation teams launch and manage the campaign across all channels, with your IPM ensuring timely delivery, stakeholder communication, and risk mitigation at every stage.
REPORTING AND ANALYTICS
Throughout and after execution, our analysts track performance using predefined KPIs and benchmarks — delivering actionable insights and comprehensive wrap reports to support continuous improvement.
Find out how our processes and people can work for you.