5 Minutes That Make a Difference.
This award-winning video series promotes creative leadership and career development.
Project Type
Award-winning 6-part video series
Client
Adobe
Year
2021
Challenge
Adobe came to Stoke for help in creating campaigns that would build brand awareness and generate leads for Adobe Creative Cloud for teams. Despite the market dominance of Adobe Creative Cloud apps, many creative leaders weren’t aware that Adobe offers a solution tailored to the needs of small and midsize businesses.
Strategy
To reach creative leaders and decision-makers where they are, we developed a personality-driven video series offering focused, five-minute bites of thought leadership on issues important to creative leaders at growing companies. This web-based video series, The 5-Minute Creative Mentor, is designed to help creative leaders accelerate their careers and have a bigger impact on the businesses they serve.
Douglas Davis — author of Creative Strategy and the Business of Design, professor at New York City College of Technology, and founder of the Davis Group LLC — hosted the first three episodes:
Ep. 1
The Creative Strategy Framework
see live on adobe.com
Ep. 2
How to Write — or Rewrite — a Killer Creative Brief
see live on adobe.com
Ep. 3
Perfect Your Creative Pitches to Decision-Makers
see live on adobe.comIn each video, Davis offers actionable insights to help the creative leaders navigate the world of business.
Stoke also crafted an article, Business skills for creative leaders, to help viewers understand and apply the Creative Strategy Framework introduced in the first episode.
Impact
For the creativity and quality of the video series, The 5-Minute Creative Mentor received a Gold Hermes Creative Award in the Strategic Campaigns / Marketing/Promotion Campaign Category.
Ready to create experiences that engage and inspire? Schedule a Stoke strategy session now.