ADOBE SUMMIT CASE STUDY
We know opportunity when we see it.
We find opportunities everywhere — and we aren’t shy about stepping up and making the most of it for our agency, clients, and customers.
2018
ADOBE SUMMIT 2018
Stoke sees beyond the task and into what could be...
That’s exactly what happened when we first partnered with the Adobe Summit team in fall 2017. Instead of just taking over Summit’s social content, we activated our team of content strategists, art directors, and project managers to not only deliver results with a social media campaign, but to also lay the groundwork for something even bigger.
151%
2018 UNIQUE VISITORS
“It’s always about the win-win. We weren’t just going to sit around and ask for a bigger opportunity in a year. We set about to create that opportunity for ourselves and for our partner.”
DAVID ACHESON, STOKE MANAGING DIRECTOR
2019
157%
2019 UNIQUE VISITORS
92%
2019 REGISTRATIONS
ATTRIBUTABLE TO SOCIAL
ADOBE SUMMIT 2019
Stoke’s insights and innovative team redefine the Summit social experience
In this year, Adobe’s stakes were higher. The company had acquired both a commerce software provider, Magento, and marketing automation platform, Marketo. These two new communities were welcomed to Summit. And that Summit, formerly known as “The Digital Marketing Conference”, would now be “The Digital Experience Conference”.
Armed with cameras and questions, we hit the Summit floor. There, we interviewed attendees and presenters from all corners of the industry for authentic content to promote the next Summit.
The Stoke team pitched a longer-lead campaign anchored with dynamic attendee videos — a powerhouse social media program with serious legs including retargeting, Summit-themed blog articles, and an expanded paid media program.
“For talent and clients, it’s easy to get lost in those massive agencies and marketing machines. If you’re a real creative or someone with a deep passion for driving amazing campaigns, chances are you aren’t going to affect change at those companies. At Stoke, talent and client voices aren’t just heard — they’re magnified, accelerated, and brought to the mainstage.”
LAURIE LOHNER, STOKE MANAGING PARTNER
2020
ADOBE SUMMIT 2020
Stoke delivers triple digit growth during a global pandemic
On the heels of our 2019 success, we found ourselves in an incredibly unique position as we headed into year three. That position?
ALWAYS ON.
Instead of marketing to one event, Summit promotions would never stop. Under Stoke’s leadership, there was no shortage of content, from the minute Summit closed until the minute it started up again. There was no pre-registration pause and no hurry-up-and-register vibe. Going forward, Adobe Summit would feel like a year-round experience, culminating in five incredible days of learning, networking, and hands-on innovating.
222%
2020 UNIQUE VISITORS
139%
2020 VISITS
129%
2020 PAGE VIEWS
135%
2020 IN-PERSON
SUMMIT REGISTRATIONS
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Social Media ads written and designed by Stoke to promote Adobe Summit
When everything stopped, Stoke saw the opportunity to keep going forward
COVID-19 drove countless events to pack up and cancel altogether. Nevertheless, Adobe decided to move ahead with a new Summit format, and we saw this as a big opportunity.
We were committed to helping our client disrupt the event landscape.
Within 48 hours, we had a game plan to announce that this is a NEW SUMMIT for a NEW WORLD ORDER, and you can’t afford to miss it.
We hit the ground running and worked around the clock to get fans, friends, and followers excited for what was coming NEXT. More than 400,000 people from 195 countries participated in Summit 2020 — 17X the attendees from the 2019 live event. And when it came to our social media mandate — to make Summit a year-round conversation — we conquered.
We didn’t just double unique visitors, we tripled them, year over year. Our proprietary social data dashboard ensured we used the best content to reach the most valuable audiences in the most effective ways.
Track Leader video produced by Stoke to promote Adobe Summit
“Stoke doesn’t just deliver. We reimagine, re-envision, and reset the bar. Then, we identify new opportunities to do it all over again, with our clients and partners at the center of it.”
JORDAN KARPOWITZ, STOKE EDITOR-IN-CHIEF
An elite team
creating elite content
Stoke’s world-class talent — strategists, designers, copywriters, digital marketers, project managers, and data analysts — comes from some of the most recognized agencies, media companies, and brands. Our passionate, creative doers drive their big ideas forward to best serve clients without getting lost in the big-agency shuffle.
Stoke is powerfully agile and creative.
And that’s the reason Adobe continues to partner with us. We compete with some of the biggest agencies in the world, and we win.