Recently named to AdWeek’s Creative 100 as one of the 10 top Branded Content Innovators for his leadership in developing Adobe’s brand voice, Adam Morgan, executive creative director at Adobe, is an undisputed leader in his field. He’s also passionate about helping talent ascend the ranks and become the next generation of creative leaders.
In his book, Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science, Adam addressed some of the challenges — but he wanted to dig in even more, connecting emerging and existing industry leaders in the process.
To expand Adam’s reach and create a new platform for his core messaging, Stoke launched Real Creative Leadership (RCL), a dynamic platform that brings together current and aspiring creative leaders. Each month, our team produces two episodes, hosted by Adam, that are released as videos (on YouTube and RealCreativeLeadership.com) and podcasts (available through Apple Podcasts, Spotify, and other platforms).
The program is now in its third season. Each year, Adam develops a curriculum for the topics he wants to cover. In some episodes, he shares insights and advice based on his own experience and research. In others, he interviews creative leaders about their careers — and how they made the leap from creative pros to leaders at brands and agencies.
Thousands of viewers and listeners have engaged with RCL content, including regular on-demand episodes and special live episodes — such as two live events sponsored by Adobe Creative Cloud for teams in 2021.
In just one year, the number of unique site visitors almost doubled. Viewership of RCL videos also increased dramatically, with viewers spending an average of nearly 14 minutes watching a video at any given time. Engagement is happening elsewhere too, specifically on RCL social channels. Not surprisingly, YouTube is garnering an impressive amount of engagement. What’s better, these subscribers are watching and rewatching videos, showing high engagement with the content.