Hold the phone.
RingCentral needed to reach thousands of new prospects and existing customers to tell them about their brand-new product duo. Stoke turned that into millions of dollars of pipeline profit.
Project Type
Digital strategy, event design and management, content creation, and video design
Client
RingCentral
Challenge
In 2023, RingCentral developed two brand-new products that deserved the spotlight: RingCX and RingCentral Events.
RingCX
An AI-supported customer experience platform
RingCentral Events
An all-inclusive and ready-to-integrate events platform
“Stoke is one of the best agencies we’ve worked with. They operate as an extension of our team — completely seamless.”
— VP of Marketing, RingCentral
— VP of Marketing, RingCentral
Strategy
With an expedited timeline, the Stoke team had to get creative in order to produce a premiere event. Content developers, video editors, and project managers collaborated with RingCentral stakeholders to determine a clear message and supplemental assets. This included not only organic and internal promotion but also third-party advertising, which Stoke facilitated.
In less than eight weeks, Stoke produced:
In less than eight weeks, Stoke produced:
- 122 minutes of scripted and professionally-produced content
- Graphics and video content fit for 22 million-pixel curved screen displays
- Organic and paid social promotional content
- Product-specific sales collateral
- Third-party promotional assets
- Additional derivative assets, including video, audiograms, social media content, e-books, data sheets, infographics and more
Execution
Stoke deftly navigated the needs and priorities of dozens of stakeholders, helping to align competing visions into a single, streamlined narrative that showcased the new products while staying true to RingCentral’s brand. Stoke also helped coordinate with business leaders and featured clients around the world in order to select the right subject matter experts and client stories to share during the event.
Impact
RingCentral’s launch event boasted more registrants and attendees than any other event in company history. News coverage, including feature stories from Yahoo! Finance and No Jitter, propelled the announcement to a wider market, and with bespoke collection sales collateral (also created by Stoke), RingCentral was well positioned to go after high-quality leads.
5,192
registrants
51.5%
attendance conversion rate
9.7 million
earned social impressions
Ready to create an epic event from start to finish and find the perfect people to love your products? We’d love to help. Contact Stoke today to launch your next campaign.