Splunk Animation &
Making moves with animation
Splunk needed a standard animation and video style to match its brand. We created a signature style that’s instantly recognizable and a perfect match for its friendly but focused vibe.
Project Type
Video and animation
Client
Splunk
Challenge
Splunk, a digital security company, loved its contemporary branding, which set the company apart from other competitors in the industry and helped convey its unique ability to provide powerful security services while remaining accessible to users. But the branding didn’t have video and animation styles that matched Splunk’s updated look.
Strategy
Splunk’s products are designed to make security tools easy to understand and simple to integrate into larger existing systems. Digital security isn’t always easy to depict in a tangible way, but our designers were up to the challenge. We created a collection of signature design assets that showcase just how important — and powerful — Splunk’s suite of tools can be while portraying its dynamic, high-energy brand feel.
Execution
Now entering dark mode
The preferred system setting for developers is dark mode — a dark screen with lighter text makes large blocks of code easier to navigate with less strain on the eyes, especially during long troubleshooting sessions. Most of Splunk’s previous branding had a brighter feel with light backgrounds and vivid accent colors. We applied those vibrant tones to darker palettes, making everything appear crisper and giving a subtle nod to the folks who regularly use Splunk’s systems.
Follow the clues
Security software often acts like a digital detective, following trails of evidence and deciphering clues to figure out where things might go wrong. We wanted to show how Splunk’s tools could act like a magnifying glass, bringing important security details into sharper focus and helping teams and organizations know where to look to keep their information safe. Animation features that brought blurry text and images into focus helped visualize how powerful software lets you see things clearly, right down to the details.We can see clearly now
We created a series of animated “light trails” to highlight just how effective Splunk is at rooting out malicious actors and malware, especially in darker corners of big software systems. This focus gave Splunk’s visual effects a sense of engagement and action.Featured project:
Splunk .Conf event
Las Vegas, meet Splunk
Splunk hosts an annual conference called .Conf, a user-centric event filled with keynotes, speeches, and networking sessions that feature and explain the powerful security tools Splunk provides its customers every single day. At its latest conference, Splunk took over part of the Las Vegas Strip, with installations in The Venetian that featured its new animation style.
Splunk makes a splash
Splunk now has a cohesive set of animation and video assets that integrate seamlessly into its existing branding. Its signature look depicts its most important values — like security, data protection, and clear-eyed focus on what matters most — and the company is primed to take on its accelerating growth.
“The animation and motion design for SKO was awesome. It was amazing.
I’m glad to know we can turn to you guys with confidence.”
— Senior Director of Brand & Creative at Splunk
Your brand deserves an animation style all its own — get in touch with us to get started.