Capturing hearts — and awards — with a character-driven video.
This holiday video delighted clients and partners during the holidays, and earned one of the industry’s highest creative honors.
Project Type
Award-winning animated video
Client
Stoke
Year
2021
Challenge
The 2021 holiday season was shaping up to be a big one. With a COVID19 vaccine and boosters widely available, more and more family and friends could finally gather — many for the first time in nearly two years. The Stoke team wanted to send a digital holiday card that would make our clients smile and show how much we appreciate them.
Storyboard vs. Polished Version
Storyboard
Polished Version
Strategy
Inspired by a cover of Rachael Yamagata’s “I Wish You Love,” Stoke created a 90-second video, featuring custom animations by Senior Designer Dasol Jeong. Dasol has been drawing the main character — a little girl she calls Susie Meng — since middle school. The story follows the song’s simple, yet profound, lyrics and closes with Stoke’s holiday message: we wish you love.
We embedded the video in a custom landing page and shared it via email and social media.
Impact
Not only was the video well-received by our clients and partners, but it also received two awards: a Platinum Hermes Creative Award for Public Relations & Communications and a Platinum Viddy Award in the Short Form Web Videos category.
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