Capturing hearts — and awards — with
a character-driven video.

This holiday video delighted clients and partners during the holidays, and earned one of the industry’s highest creative honors.
Client
Stoke
Year
2021

Challenge

The 2021 holiday season was shaping up to be a big one. With a COVID19 vaccine and boosters widely available, more and more family and friends could finally gather — many for the first time in nearly two years. The Stoke team wanted to send a digital holiday card that would make our clients smile and show how much we appreciate them.

Storyboard vs. Polished Version

Storyboard

Polished Version

Strategy

Inspired by a cover of Rachael Yamagata’s “I Wish You Love,” Stoke created a 90-second video, featuring custom animations by Senior Designer Dasol Jeong. Dasol has been drawing the main character — a little girl she calls Susie Meng — since middle school. The story follows the song’s simple, yet profound, lyrics and closes with Stoke’s holiday message: we wish you love. 

We embedded the video in a custom landing page and shared it via email and social media.

Impact

Not only was the video well-received by our clients and partners, but it also received two awards: a Platinum Hermes Creative Award for Public Relations & Communications and a Platinum Viddy Award in the Short Form Web Videos category.

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