PROVO, Utah. March 27, 2019. Today, Stoke was recognized at Adobe Summit in Las Vegas for its Adobe Analytics and Salesforce (AA+SFDC) Integration. The AA+SFDC Integration, made available March 25, was named second-place winner in the Launch Extension Idol competition.
“The AA+SFDC Integration extension is a game-changer for Adobe Analytics users because it makes integrating important full-funnel data directly into Analysis Workspace so easy,” said Jeff Chasin, principal product manager for Adobe Experience Platform. “Most clients we know get their CRM data integrated in about an hour, giving Adobe Analytics users a real advantage.”
AA+SFDC Integration stitches Salesforce CRM lead status and contact attributes into Analysis Workspace in Adobe Analytics in about an hour. Users can track unlimited conversions through the sales and marketing funnel, analyze data by a variety of customer attributes, and connect multiple instances of Salesforce to Adobe Analytics.
The result is more complete analytics across the customer journey, more strategic marketing and sales decisions, and, ultimately, a more relevant customer experience.
Adobe Experience Platform Launch is a client-side platform for web-tag management, and allows technology providers like Stoke to directly develop and maintain integrations. These integrations, called extensions, let users deploy technologies and route data.
AA+SFDC Integration was selected from 35 entries in the Launch Extension Idol contest for its customer value, innovation, and usability. Sam Fonoimoana, founder of Stoke, presented product capabilities during the Launch Idol session at Adobe Summit. You can view a similar product introduction video here.
Visit the Adobe Exchange for Experience Cloud to download AA+SFDC Integration.
Stoke is a marketing analytics firm that offers data integrations, analytics strategy, reporting, and predictive modeling. The company was founded by Sam Fonoimoana, an analytics expert with extensive analytics knowledge from data engineering to machine learning. Sam has helped companies such as DOMO, Franklin Sports, Ancestry.com and Adobe connect their marketing efforts to revenue. Stoke clients include Adobe, Highmark Health, Pluralsight, Workfront, InMoment, SeaVees and Purple. For more information about Adobe Analytics + Salesforce Integration, visit http://stokedata.com.