Adobe came to Stoke for help in creating campaigns that would build brand awareness and generate leads for Adobe Creative Cloud for teams. Despite the market dominance of Adobe Creative Cloud apps, many creative leaders weren’t aware that Adobe offers a solution tailored to the needs of small and midsize businesses.
To reach creative leaders and decision-makers where they are, we developed a personality-driven video series offering focused, five-minute bites of thought leadership on issues important to creative leaders at growing companies. This web-based video series, The 5-Minute Creative Mentor, is designed to help creative leaders accelerate their careers and have a bigger impact on the businesses they serve.
Douglas Davis — author of Creative Strategy and the Business of Design, professor at New York City College of Technology, and founder of the Davis Group LLC — hosted the first three episodes:
In each video, Davis offers actionable insights to help the creative leaders navigate the world of business.
For the creativity and quality of the video series, The 5-Minute Creative Mentor received a Gold Hermes Creative Award in the Strategic Campaigns / Marketing/Promotion Campaign Category.