Year
2019
Type
Animated Video
Client
Micro Focus
Role
Art Direction, Motion Graphics, Video Production
"Time was of the essence for this project and Stoke delivered multiple outstanding videos and a gorgeous interactive web demo, on time, and in budget."
“Everything Stoke delivered tells a tremendous story. The sales team has embraced these projects immediately and it has had a terrific impact with our customers. We can’t wait to work with Stoke again.”
"We love working with Stoke. They anticipate our requests and are in tune with what the market needs. Spot-on messaging is the cornerstone of every project with Stoke. Because of that, Stoke is a strong part of our marketing outreach."
"Stoke has an uncanny understanding of what it means to be a great partner: Quality in work product, excellence in communication, and deliverables that are best of class."
01 The Results
A web demo and four visually powerful videos were launched at the annual sales conference where salespeople clamored for access to the video and demo tools. Customers were able to visualize the solution and hear the sales pitches within two weeks of release.
02 The Challenge
Stoke’s creative team storyboarded each video, working closely with a lead analyst. Our team made sure that animation, motion graphics, and design elements were exactly aligned with Micro Focus standards. Stoke’s web developers labored to ensure exactness for the web demo, producing visualized statistical analyses with stunning results.
02 The Challenge
Stoke and Micro Focus ideated the delivery of a set of four animated videos and an interactive web demo. This would provide a clear vision for Digital Safe’s capabilities, along with a dynamic roadmap. All of this was done within stringent timelines with close collaboration to ensure that expectations and deliverables were aligned.
03 The Solution
Stoke collaborated closely with the innovative product team at Micro Focus. The thinking and cooperation that came out of that equal partnership are what made the project so successful.
Our creative team put together storyboards for each video, aligning animation and motion graphics elements with Micro Focus brand standards and style guidelines.
Micro Focus has received positive feedback as they have shared the demo and videos, and corporate marketing has adopted the messaging for their use.