Adobe had a solution for one of the most pressing issues facing creative teams. The problem? No one knew about it.
Adobe Creative Cloud is the gold standard for most creative teams. But despite its market dominance, many creative leaders at small and midsize businesses weren’t aware that Adobe offers a solution tailored to their needs. Adobe came to Stoke for help in creating full-funnel campaigns to build brand awareness and generate leads for Adobe Creative Cloud for teams.
As we crafted a campaign that would convey the business value of Creative Cloud for teams, one message kept bubbling to the top: integrated tools help creative teams overcome obstacles created by a disconnected workflow and empower them to “work better together.” With this core value message as the cornerstone, we developed a campaign that helps creative leaders at growing companies reshape the collaboration process to thrive in the new digital-first workplace and support a dynamic business at every stage of growth.
We created a collection of multimedia content assets designed to educate and inspire potential customers, drive engagement and “stickiness,” and generate inbound sales leads.
The content resonated with the target audience. Engagement levels were high, with metrics that exceeded benchmarks across channels, including: